On the site, they state their mission:
OUR MISSION
We believe that kicking ass is best done in pretty shoes. We’ve learned that real women sweat, and sweat hard. We know that assertiveness, strength, and ambition are the ultimate feminine qualities. We concede that sometimes it takes hours to get ready, but we’re also no strangers to just rolling out of bed and going. We’re convinced that we run faster in pink shoelaces. We believe in pushing ourselves, and we believe in giving ourselves a break, too. We’re all about the rush of endorphins and the thrill of the challenge. We’re all for looking great and feeling even better. We’re committed to finding our best fit, and making it stick.
Sweat Pink with us.
Ummmmm hello...I want to push myself and I want to encourage other to love who they are while striving to be better and if I can do this while wearing pink shoelaces.....whoa, I want to sweatpink too!
I love the support this community gives and I'm excited to be a part of it.